Does IVR push your buttons?

Interactive Voice Response is one particular area of brand voice frustration for companies and callers alike.

IVR and automated announcements are pre-recorded telephone prompts that interact with your callers; directing their calls to the right team – hopefully quickly. It works by both voice input and touch tone keypad selection. There are many telephony systems out there providing this technology. Of course, the caller doesn’t know that. All they hear is… well, put yourself in your callers’ shoes and ask yourself…

• Is your IVR letting you and your brand down?
• Can you get to the right person/department quickly?
• Are there only a few options and is it easy to understand?
• Is the volume just about right. No funny clicks or distortion or background call centre noises?
• Does it have a personality, and doesn’t sound too much like a machine or full of jargon?
• Is there one voice, or a patchwork of different staff voices?

Rija Media can help you fix it with interactive voice response. Using a combination of our highly experienced telephony consultants, scriptwriters and professional voiceovers, your IVR and automated attendant announcements will be smooth, efficient, clear, on brand and, most importantly, be easy to use.