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On hold marketing
Every day you spend time, effort and money persuading your customers to call you. However, how much business do you lose when callers put the phone down because while on hold they hear silence, beeps or tinny, computerised music chiming in their ears? Instead, you can continue to maximise your on hold marketing by using the 15-20 seconds of on hold marketing time to promote your company products, sell special offers and increase profits.
Did you know while 94% of marketing budgets are spent gathering calls – only 6% is spent on managing calls?
- 45 seconds is the average time on hold - it's increasing every year (Call Centre magazine)
- 17 minutes a day is spent on hold by the average executive (Office Team survey)
- 60 hours a year are spent on hold by the average executive (CNN)
- 70% of callers are placed on hold (AT&T)
- 90% of callers hang up after 40 seconds silence
- -34% won't call back (Voice Response)
- 90% of callers prefer on hold messaging to other options (AT&T)
- 25% of callers stay on hold longer with on hold messaging (Infomax)
- 20% of callers made a purchase after hearing an offer on hold (AT&T)
